The contentious Social Media Marketing practice of buying Instagram Likes is a strategy that Los Famos upholds as very effective in Spain. Although Facebook is still the leading social media platform in the country, it’s no longer the ideal place for hanging out as far as the younger generations of Spanish netizens are concerned.
A 2022 statistical report from Statista revealed that while Facebook has Spanish subscribers aged between 18 and 44, they do not represent a significant portion of the so-called audience reach in the country. In contrast, Instagram showed that 60% of the audience tracked by the 2022 survey, are mostly Spanish women between the age groups 18-34 (50%) and 24-34 (50%).
Apparently, the statistical revelation influenced Spanish business owners in their decision to choose Instagram as the main social media site in which to focus their social media marketing (SMM) campaign.
According to the country’s SMM experts, the general consensus is that Millennials and Gen Zs find Instagram a happier place to explore. The photos, videos and stories appearing in the feeds of various IG sections, do not project commercial aggression. Instead, the posts possess bright and colourful organic content that can spark genuine interests among IG users. These are factors that often lead to positive interactions and network engagement toward achieving commercial success. .
What Makes FB Less Ideal for SMM in Spain?
The quick answer to the question is that Meta’s flagship platform already has that appearance of being a commercial marketplace. Majority of the site’s posts are advertisements that try to convince FB users to buy stuff or order food; or take a vacation in some locations that only the well-off can afford. More often than not, FB posts are not regarded as inspiring because they contain mostly photos and videos that have a limited audience; usually the family and friends of a FB user.
Instagram posts are seemingly organic, yet the same cannot be used as a general description of FB posts.The average FB users are 34 years old and older. The time spent at the social media site is not as exploratory in terms of usage, as visiting the site is almost traditional in nature. Historically FB was used for political rants and campaigns, regardless of whether the context of the posts were genuine or false.
Eventually FB users, particularly the younger generations, especially in Spain, got tired of all the seemingly controversial and toxic FB topics, so they subsequently shifted to using Instagram instead. As the turns of events have it, the younger Spanish adults found Instagram ‘s posts highly interesting and engaging when compared to that of Facebook.