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Why Use Social Media?

Why Use Social Media

Social media sites have become invaluable tools in education, marketing, and communication for the University of Cumbria, your personal brand, and your future employer(s). Social media plays a crucial role in every student’s life. Tutors and students can connect with each other and utilize these platforms for the benefit of their learning and teaching.

Instant online discussions

Social media is the go-to medium for people to interact. Current staff and students, prospective staff and students, alumni, stakeholders, and the wider community can all communicate with like-minded individuals, have their questions answered, make friends, and network.


The University, and its staff, can use social media to connect with students, prospective students, researchers, and other organizations, but at its heart, social media is about creating relationships with people like you.

Low cost

It is a very cost-effective communication medium and is often free for the end user. Not only can you use it to communicate, but it’s also an excellent promotional tool for things like events, new courses, and research advances.

Connect at any time

Social networking never sleeps. You may not get a response from someone local at 3 am GMT, but most social networking sites are not restricted by geography, and there is often someone to talk to from the international community. Otherwise, you can post a question and wait until daylight.


Many people are increasingly spending a great deal of their time on social networking sites. Social media should be seen as a wide-reaching tool to reach a larger audience, and getting your name, the university’s name out there on the net, in the way we choose, is incredibly important.

The more presence we have on social media sites, the higher our ratings become in online search results. This makes it increasingly important that we present ourselves in a positive light.