Social networks offer an easy, fast, and not very expensive way to promote video games.
Planning a social media strategy
You have to know what you want to achieve with social networks. Then you must define well who you are addressing. You have to take into account the age range, sex, demographic location, social level, and cultural level. The audience for an adult science fiction shooter is not the same as a puzzle game for casual gamers.
Investigate your competition on social networks, what content they offer, how much their followers interact, what time they publish their posts, etc. Collect all that information and analyze it calmly.
Spend some time thinking about how to structure your content by category. You can’t just talk about your Pet master free spins. Aside from just offering free spins, you have to offer interesting content and gaming information for your customers. You can talk about Sci-Fi movies, comics, etc. It’s about having a conversation with them, not just spamming your game.
The importance of images on social media
Images play a key role in attracting attention. They have to be of good quality and attractive. Their style must be consistent with your company or game.
Look for clean images. Don’t add too much text or too many logos. Always work thinking about the proportions of each social network.
Call to action via text
The estimated reading time for each post is 2-3 seconds, so it is necessary to choose the right words and use clear and direct language. The rest of the information has to be on the blog or corporate website.
Call to Action is the most important part of the message because it makes the client go from a passive mode to an active mode. It has to be very direct, in an interrogative, exclamatory, and imperative tone.
Do not use very formal language because the user will perceive it as impersonal. The ideal is colloquial but correct language and, above all, without misspellings or abbreviations.
Analysis and statistics in social networks
It is necessary to do an analysis of the published posts to see which days and times have worked best. You have to measure the reach obtained and the interactions such as likes, comments, shares, clicks on the link, etc. Thus, you will slowly know what content your audience likes the most and you will be able to adapt your communications to achieve greater success.
But the most important thing is to know how many people have visited your product website from social networks, or how many people have signed up for an event. Remember that you can’t eat the ‘likes’, only the conversions.