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Why You Need To Understand The Importance Of Social Media

Why You Need To Understand The Importance Of Social Media

Let’s face it, it’s 2019 and we have a good understanding of social media and how it works, right? But what if I told you that Facebook is most active on Fridays or that Twitter has 6 different communication systems? Do you still think you’re a social media guru?

Allow us to exemplify the relevance of the marketing and advertising solutions, and social media marketing we provide to ensure you stay on top of your game. We value the importance of social media so much that we have even written a free downloadable white paper about the subject that covers the contents of this site, the benefits of social media, content tips, and a social media strategy guide.

What is Social Media?

Let’s go back to the drawing board. What is marketing? Marketing is the process of communication, creating, and delivering offerings that have value as highlighted by the AMA.

Now, look at social media marketing. Social Media Today claims that the goal of social media marketing is to build a brand by boosting the visibility of your brand through developing relationships and communicating with customers.

Both seem to overlap. Why social media, you might be wondering?

“Social networks are one of the fastest-growing industries in the world.”

This statement does seem to get thrown around frequently with anything related to online marketing these days. But with a projected 25.0% annual growth over the next five years, it’s time to start investing in social media if you haven’t already. It’s so important that we’ve included a fancy tweet-this box below…partly to show off and partly to make it easy for you to share!

Social Media and Social Networking Sites

Like with content marketing, due to an increasingly online marketplace, there are social networking sites and countless social media, all of which have unique characteristics and purposes. Here are a few social media examples.

Facebook is the largest and arguably most powerful social network in the world with 1.55 billion active monthly users. Whether you’re a Fortune 500 company or a startup, you need to be on Facebook and start connecting. (*Positively. We don’t want to replicate Amy’s Baking Company’s mistake).

Twitter is known as the “in the moment” platform and boasts a respectful 255 million active monthly users. Twitter is the perfect social media tool for companies that want to reach out to people (and are ready for a response). The key is to be quick and smart, ever heard of a “dunk in the dark?”

Instagram is a visual platform built for customers to share, post, comment, and engage through digital media. A picture is worth a thousand words, as the saying goes.

LinkedIn is considered a professional social networking site. LinkedIn focuses on B2B marketing rather than B2C.

Google+, YouTube, Foursquare, and Pinterest are a few other social media sites that aggressively miss out on the list. And then there’s Snapchat, the new kid on the block, which recently recorded 6 billion daily views. Why should Facebook be worried?

What is your take on any of the aforementioned social media sites? Are there any other sites that you use to connect with customers and showcase your digital media? We would love to know!